As of 2026-08-05 · Last updated: 2026-08-06 · Source: SEC EDGAR (10-K), TradingView (price, financials, consensus), stockanalysis (P/E 5-year), Company IR · Prices & financials updated periodically (not real-time) · Information tool (not investment advice)
Operating income covers interest at least 4 times over, a stable cushion.
Metrics · Interest coverage 7.9x · Current ratio 1.14 · book equity distorted by buybacks (D/E not used)
💲Is the price expensive now?
Not cheap (fair to slightly pricey)
Because it is a good, popular company, those expectations are already priced in.
Metrics · P/E 22.3
💡Negative equity reflects decades of buybacks, not losses. A 45.9% operating margin, 14.9% ROA and 7.9x interest coverage show elite profitability.
Compiled from public financial data. Not a recommendation to buy or sell any security. · Source: Company IR 2026-08-04 · TradingView (ROA, liquidity, margins TTM), as of 2026-08-05
Business Summary · Key Value Metrics
The world's #1 global QSR (fast-food) chain, with 45,000+ restaurants across 100+ countries. About 95% of stores are franchised, and roughly 61% of revenue comes from franchise fees and real-estate rent — a capital-efficient model. TTM revenue $27.7B with a 45.9% operating margin. Q2 2026 revenue $7.1B (+4%), global comps +1.3%.
Current Price
$274.00
+2.11%+$5.66· Close 2026-08-05
Analyst Consensus Target (external reference)
$314.83
Avg. of 38 external analysts · TradingView (38-analyst consensus, Buy)
P/E (TTM)
22.3x
TTM · lower end of historical avg
Operating Margin
45.9%
TTM · franchise model
Net Margin
31.7%
TTM
ROA
14.9%
TTM (ROE n/a; equity negative)
Dividend Yield
2.72%
49 consecutive years · $1.86/qtr
Market Cap
$195B
As of 2026-08-05
Economic Moat · Key Business Segments
McDonald's is the world's #1 QSR brand, with about 95% of its stores franchised and roughly 61% of revenue coming from franchise fees and real-estate rent. It owns the land and buildings in prime locations, giving it strong bargaining power, and its 45.9% TTM operating margin is among the best in the industry. It is a Dividend Aristocrat that has raised its payout for 49 consecutive years (source: company IR 2026-08-04, TradingView).
Brand Power
The #1 QSR brand for global recognition, with overwhelming marketing and operational consistency.
Real Estate Assets
Direct ownership of land and buildings in prime locations, driving franchisee bargaining power and rental income.
Franchise Model
About 95% of stores are franchised (roughly 61% of revenue from fees and rent). Franchisees bear operating risk, maximizing capital efficiency.
Economies of Scale
Overwhelming efficiency in supply-chain and marketing costs, driving a 46% operating margin.
10-Year Financial Trends
Q2 2026 (released 2026-08-04): revenue $7.10B (+4%, +2% in constant currencies), operating income $3.34B (+3%), net income $2.36B (+5%), diluted EPS $3.32 (adjusted $3.38). Global comps +1.3% (U.S. +0.8% with higher check / lower traffic; International Operated +1.5%; Developmental Licensed +1.9%). Systemwide sales +5% to roughly thirty-seven billion dollars. Skye Anderson named President of McDonald’s USA. TTM revenue $27.7B, operating margin 45.9%, net margin 31.7% (source: company IR 2026-08-04 · TradingView).
10-Year Growth
Revenue$26.9B · CAGR +1.0%
Operating Income$12.4B · CAGR +5.4%
EPS$11.95 · CAGR +9.1%
10-Year Valuation
P/E (year-end)25.6x · avg 27.0x
ROA14.4% · avg 14.1%
Operating Margin46.1% · avg 41.7%
📊 Annual Data Table (MCD) — expand/collapse
Year
Revenue (B$)
Op. Income (B$)
EPS ($)
P/E (x)
ROA (%)
Op. Margin (%)
2016
24.6
7.7
5.44
—
15.1
31.3
2017
22.8
9.6
6.37
—
15.4
42.1
2018
21.3
8.8
7.54
—
18.1
41.3
2019
21.4
9.1
7.88
—
12.7
42.5
2020
19.2
7.3
6.31
—
9
38
2021
23.2
10.4
10.04
26.7
14
44.8
2022
23.2
9.4
8.33
31.6
12.2
40.5
2023
25.5
11.6
11.56
25.7
15.1
45.5
2024
25.9
11.7
11.39
25.5
14.9
45.2
2025
26.9
12.4
11.95
25.6
14.4
46.1
— = no data for that year/metric (P/E omitted before EPS turned positive)
9-Year CAGR: Revenue +1.0% · Operating Income +5.4% · Net Income +6.9% · EPS +9.1%
Source: SEC EDGAR 10-K, stockanalysis, company IR. Fiscal year (December) GAAP basis; EPS is diluted. P/E covers the last 5 years (stockanalysis). Because buybacks have driven equity negative, the ROE chart is replaced with an ROA series to avoid equity distortion, and the financial health check is omitted.
Mega-Cap Value Metric Comparison
Single-brand focus supports marketing efficiency and operating consistency; TTM operating margin 45.9% leads Yum! (~31%) and Restaurant Brands (~27%). Franchise mix of 95%+ keeps capital efficiency near the top of the peer set (source: TradingView · company IR).
Metric
★ MCD
YUM
QSR
Operating Margin
45.9%
~31%
~27%
P/E (TTM)
22.3
~19
~30
Dividend Yield
2.72%
~2.0%
~3.5%
P/E and operating margin = TTM; source: company IR · TradingView, 2026-08-05.
Key Risk Factors (from 10-K)
●
U.S. traffic & value pressure— U.S. comps +0.8% in Q2 came from higher check, not traffic. Value offers and better execution are key; the company also named a new U.S. president.Source: Company IR 2026-08-04 · earnings call
●
GLP-1 adoption— Wider use of obesity drugs could structurally reduce fast-food demand over the medium term.Source: Industry
●
High leverage & geopolitics— Buybacks leave net debt in the $50B range; sticky rates raise interest cost. Some markets carry geopolitical risk.Source: Company 10-K
✦ ValueCrab Dashboard PreviewMCD $274 +2.11% · as of 2026-08-05
Q. What are McDonald's (MCD) key value metrics?P/E (TTM) 22.3, operating margin 45.9%, net margin 31.7%, ROA 14.9%, dividend yield 2.72%, 9-year EPS CAGR +9.1% (source: company IR 2026-08-04 · TradingView, as of 2026-08-05). Negative equity from buybacks limits the usefulness of ROE and P/B.
Q. How was Q2 2026?Revenue $7.10B (+4%), diluted EPS $3.32 (adjusted $3.38). Global comps +1.3%, U.S. +0.8% (traffic down, check up). Systemwide sales roughly thirty-seven billion dollars (+5%) (source: company IR 2026-08-04).
Q. Is McDonald’s just a restaurant company?In practice it is a franchise-fee and real-estate lessor. About 95% of stores are franchised and roughly 61% of revenue comes from fees and rent, which keeps capital efficiency high.
Q. How does it look as a dividend stock?A Dividend Aristocrat with 49 years of raises; quarterly dividend $1.86 (~2.72% yield annualized). Free cash flow covers the payout. Information only — not a buy/sell recommendation.