As of 2026-06-26 · Last updated: 2026-07-14 · Source: SEC EDGAR (10-K), TradingView (price, financials, consensus), stockanalysis (P/E 5-year), Company IR · Prices & financials updated periodically (not real-time) · Information tool (not investment advice)
The world's #1 global QSR (fast-food) chain, with 43,000+ restaurants across 100+ countries. About 95% of stores are franchised, and roughly 61% of revenue comes from franchise fees and real-estate rent — a capital-efficient model. TTM revenue $27.4B with a 46.0% operating margin.
Current Price
$269.76
+1.97%+$5.22· Close 2026-06-26
Analyst Consensus Target (external reference)
$328.38
Avg. of 37 external analysts · TradingView (37-analyst consensus, Buy)
P/E (TTM)
22.2x
TTM · lower end of historical avg
Operating Margin
46.0%
TTM · franchise model
Net Margin
31.6%
TTM
ROA
14.9%
TTM (ROE n/a; equity negative)
Dividend Yield
2.76%
49 consecutive years
Market Cap
$191.7B
As of 2026-06-26
Economic Moat · Key Business Segments
McDonald's is the world's #1 QSR brand, with about 95% of its stores franchised and roughly 61% of revenue coming from franchise fees and real-estate rent. It owns the land and buildings in prime locations, giving it strong bargaining power, and its 46.0% TTM operating margin is among the best in the industry. It is a Dividend Aristocrat that has raised its payout for 49 consecutive years (source: company IR, TradingView).
Brand Power
The #1 QSR brand for global recognition, with overwhelming marketing and operational consistency.
Real Estate Assets
Direct ownership of land and buildings in prime locations, driving franchisee bargaining power and rental income.
Franchise Model
About 95% of stores are franchised (roughly 61% of revenue from fees and rent). Franchisees bear operating risk, maximizing capital efficiency.
Economies of Scale
Overwhelming efficiency in supply-chain and marketing costs, driving a 46% operating margin.
10-Year Financial Trends
The 2016–2019 shift from company-operated to franchised stores made revenue look smaller, growing just +1.0% over nine years, but operating income (+5.4%), net income (+6.9%), and EPS (+9.1%) grew faster. In 2025 revenue was $26.9B and operating income $12.4B (about a 46% operating margin). Diluted EPS was pressed down to $6.31 in 2020 by COVID, then reached a record $11.95 in 2025 (source: SEC EDGAR 10-K, company IR).
9-Year CAGR: Revenue +1.0% · Operating Income +5.4% · Net Income +6.9% · EPS +9.1%
Source: SEC EDGAR 10-K, stockanalysis, company IR. Fiscal year (December) GAAP basis; EPS is diluted. P/E covers the last 5 years (stockanalysis). Because buybacks have driven equity negative, the ROE chart is replaced with an ROA series to avoid equity distortion, and the financial health check is omitted.
Mega-Cap Value Metric Comparison
Its single-brand focus drives high marketing efficiency and operational consistency, so its 46.0% TTM operating margin leads YUM! (about 33%) and Restaurant Brands (about 38%). With a franchise rate above 95%, its capital efficiency is also top-tier (source: TradingView, company filings).
Metric
★ MCD
YUM
QSR
Operating Margin
46.0%
~33%
~38%
P/E (TTM)
22.2
~24
~18
Dividend Yield
2.76%
~2.0%
~3.5%
P/E and operating margin = TTM · Source: TradingView, company filings, 2026-06-26.
Key Risk Factors (from 10-K)
●
Consumer Price Resistance— Lower-income customers pulling back after high inflation. The success of pricing plays like the Value Meal is key to recovering traffic.Source: Company IR, earnings calls
●
GLP-1 Adoption— Wider use of anti-obesity drugs could structurally reduce fast-food consumption (medium term).Source: Industry
●
High Debt and Geopolitics— Buybacks have pushed net debt into the $50B range, raising interest costs if rates stay high. Some regions carry boycott risk.Source: Company 10-K
✦ ValueCrab Dashboard PreviewMCD $269.76 +1.97% · as of 2026-06-26
Q. What are McDonald's (MCD) key value-investing metrics?P/E (TTM) 22.2, operating margin 46.0%, net margin 31.6%, ROA 14.9%, dividend yield 2.76%, and a 9-year EPS CAGR of +9.1% (source: TradingView, company IR, as of 2026-06-26). Because buybacks have driven equity negative, ROE and P/B are of limited use.
Q. Is McDonald's a restaurant company?In practice it is a 'franchise-fee plus real-estate rent' company. About 95% of its stores are franchised and roughly 61% of revenue comes from franchising and rent, making it highly capital-efficient.
Q. How is it as a dividend stock?As a Dividend Aristocrat that has raised its payout for 49 straight years, it currently yields about 2.76%. Stable free cash flow covers the dividend. (This is informational and not a recommendation to buy or sell.)